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/Title (The Aesthetics and Heuristics of Analogy: Model and Metaphor in Chemical Communication)
/Author (Heinz L. Kretzenbacher)
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/Subject (This paper suggests a sufficiently consistent, if preliminary, sketch of the semiotic structure and the aesthetic and heuristic functions of metaphor in science, particularly in chemistry. A propositional concept of metaphor, as underlying previous theories, is disputed. Metaphor is instead semiotically ex-plained as a form of semiosis by way of semasiotropy a concept developed out of Leopold Kretzenbachers research in iconotropy. The function of scientific metaphor as an aesthetic agent of creative inference is discussed in terms of Harald Weinrichs image field theory \(Bildfeldtheorie\). In science, the increase in complexity through the heuristic process is subsequently reduced by strict selection of accepted research.)
/Keywords (metaphor; aesthetics; semiotics; semasiotropy; creativity)
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The Aesthetics and Heuristics of Analogy: Model and Metaphor in Chemical Communication
Heinz L. Kretzenbacher
This paper suggests a sufficiently consistent, if preliminary, sketch of the semiotic structure and the aesthetic and heuristic functions of metaphor in science, particularly in chemistry. A propositional concept of metaphor, as underlying previous theories, is disputed. Metaphor is instead semiotically ex-plained as a form of semiosis by way of semasiotropy – a concept developed out of Leopold Kretzenbacher’s research in iconotropy. The function of scientific metaphor as an aesthetic agent of creative inference is discussed in terms of Harald Weinrich’s image field theory (Bildfeldtheorie). In science, the increase in complexity through the heuristic process is subsequently reduced by strict selection of accepted research.
metaphor
aesthetics
semiotics
semasiotropy
creativity
Copyright 2003 by HYLE and Heinz L. Kretzenbacher
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http://www.hyle.org
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