Sense campaign wins marketing award
04 December 2012
Our Christmas TV appeal brought home the Bronze medal in the “Best Direct Response TV Ad” category at the Direct Marketing Association (DMA) awards on 4 December.
The awards celebrate direct marketing campaigns that stand out for the development of “game changing strategies, the use of new technology, their superb creativity and excellent results”. Sense’s campaign competed with some of the bigger names in the sector and was declared the third best direct response TV ad in Britain.
The appeal calls for £3 to help purchase toys that can begin a deafblind child’s journey of development and communication. Elliot, a charming young boy who is deaf and blind is the star of the campaign. He came to Sense with profound hearing loss, very limited vision and no means of communicating with those around him. Our staff were able to provide him a specialist assessment and develop an individual communication plan, which helped Elliot and his family learn how to communicate.
As Christmas looms this year we have expanded the campaign’s reach to develop our first major multimedia campaign and will be going live on TV, press, radio, digital and on train cards from the 10 December until mid January.
Watch the award winning TV appeal and give another deafblind child like Elliot the best Christmas gift of all